Benefits of Video Marketing for B2B Marketing

Benefits of Video Marketing for B2B Marketing

Benefits of Video Marketing for B2B Marketing 1200 900 DRAWS STUDIO

Thanks to constant innovations within the industry, the methods businesses engage and convert their potential partners and clients have significantly transformed. Amidst this evolution, one trend is apparent: video marketing services have emerged as a powerful medium, not just for B2C marketing but for B2B as well.

Read on to discover how B2B video marketing accelerates growth and how you can leverage its strategies to fuel conversions for your business.

Why incorporate video into your B2B Marketing Strategy?

Video marketing allows B2B companies to showcase their products, services, or solutions in a more engaging, accessible, and humanised way. Maximising video marketing allows you to deliver impactful content that captures attention, evokes emotion, and spurs action from your audience. 

Marketing video content offers versatility and depth unmatched by other forms of media. Some examples of the various B2B video marketing formats include product demos, explainer videos, customer testimonials, webinars, how-to guides, and thought leadership interviews. 

Video marketing sample

Why Are Videos Important in B2B Marketing?

B2B video marketing has proven to be a game-changer in the marketing landscape by transforming how businesses establish human connections and drive engagement with content. Here are more reasons why you should consider video marketing services today:

Engaging and Memorable
VIDEO Content

Through captivating visuals and powerful storytelling, videos can efficiently grasp attention and deliver information effectively. With this, B2B video marketing serves as an effective tool for breaking through the digital clutter and resonating with audiences on an emotional level.

Breaking Through
Information Overload

Marketing videos offer an antidote to information overload by providing content that effectively communicates complex ideas through concise messaging and compelling visuals. 

Visual Storytelling

Video marketing allows B2B marketers to use visual storytelling to explain their brand’s mission, values, and offerings, making an emotional connection that fosters long-term relationships.

Personalisation and Humanising the B2B Experience

Although B2B transactions are business-oriented, at their core, they are still human interactions. B2B video marketing efforts offer an unmatched opportunity to humanise your brand and make genuine, emotional connections with potential, existing, and returning clients.

Building Authentic Connections

Behind-the-scenes tours, employee introductions, or day-in-the-life video marketing content help humanise your brand to help foster deeper and more authentic connections with your target audience.

Customised and Targeted Messaging

With the aid of data-driven insights, videos can be tailored to address specific pain points of different audience segments to ensure that your message resonates effectively and efficiently.

Amplifying Content Reach
and Engagement

Video content is an engagement powerhouse, especially on social media platforms. As such, it can significantly increase the visibility of your brand and content reach. B2B video marketing content hosted on your website can enhance SEO, driving more organic traffic to your site.

Social Media Engagement

The ideal video length on social media varies by platform. On Instagram, videos typically run up to 60 seconds for feed posts but can be longer on IGTV. Twitter allows up to 2 minutes and 20 seconds, while Facebook and LinkedIn encourage videos with a minimum of 30 seconds for higher engagement.

Video SEO and Website Performance

As search engines often prioritise content-rich sites, B2B video marketing improves SEO performance metrics for your website and increases traffic dwell time.

Demonstrating Expertise
and Thought Leadership

Videos allow businesses to showcase their knowledge, experience, and insights to their target audience through a dynamic and relatable platform. Through formats like virtual webinars, explainer videos, or thought leadership pieces, businesses can underline their credibility and establish themselves as authorities in their field.

Establishing Trust

Marketing videos that showcase case studies or customer testimonials help demonstrate a company’s credibility as well as foster trust and confidence among potential partners.

Educational and Informative Content

Providing informational marketing videos for your target audience positions your company as an industry thought leader and enhances your brand’s value proposition.

Analysing Performance
and Measuring ROI

Analytics can provide detailed insights into viewer behaviour when evaluating the effectiveness of your marketing video content and shaping future strategies. Doing so ties video performance directly to revenue generation and helps demonstrate a clear return on your investment to solidify the value of B2B video marketing in your business strategy.

Video analytics

Measurable metrics such as views, shares, watch time, and engagement rate help refine and inform your marketing strategies to ensure that your content routes are more targeted and effective.

Demonstrating ROI

The goal is not just to produce engaging content but also to drive actions that contribute to the bottom line. With the right analytics and tools, the performance of your marketing video content can be measured to give a clearer picture of your investments and returns.

Partner with Ortus Draws and Create Stellar Videos

Learn how video marketing can improve your business' bottom line with Ortus Draws

With B2B marketing videos, you can be assured of valuable engagements and increased conversions during your next event. Looking for more ways to captivate your audience? Check out Ortus Draws here!

Ortus Draws offers video marketing services, such as animated videos, alongside creating live mindmaps and graphic illustrations. What’s more, Ortus Draws makes it easy for your business to foster knowledge-sharing environments and create compelling content with creative designs. Contact us today to book one of our talented illustrators for your next event!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative mind maps, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!