Boosting Business Growth: 10 Advantages of Animated Explainer Videos

Boosting Business Growth: 10 Advantages of Animated Explainer Videos

Boosting Business Growth: 10 Advantages of Animated Explainer Videos 960 720 DRAWS STUDIO

Animated explainer videos are concise and captivating, utilising animation and storytelling to convey complex ideas simply and engagingly. These videos have become increasingly popular for businesses due to their effectiveness in capturing and retaining audience attention. 

Studies have shown that 90% of consumers find videos helpful in their decision-making process, making animated explainer videos an essential tool for businesses to communicate their message effectively. With their ability to simplify concepts, increase brand awareness, and drive conversions, these videos offer a powerful and versatile solution for businesses looking to make a lasting impact in today’s digital landscape.

Increased Engagement

Animated explainer videos are highly engaging, capturing and retaining the attention of viewers more effectively than other forms of content. The dynamic combination of visuals, animation, and storytelling in these videos creates an immersive experience that keeps audiences hooked from start to finish.

Animated explainer videos helps break down information into easily digestible chunks.

Improved Understanding

One of the key benefits of animated explainer videos is their ability to simplify complex ideas and present them in a visually appealing and concise manner. By breaking down information into easily digestible chunks, these videos help viewers understand the core message of a product or service more efficiently.

Memorable Content

Animated explainer videos leave a lasting impression on viewers due to their creative and captivating nature. The combination of visuals, characters, and storytelling makes the content more memorable, increasing the chances of viewers recalling key information about your business.

Animated explainer videos help viewers recall key information about your business.

Brand Awareness

Using animated explainer videos allows businesses to showcase their brand personality and values in a visually compelling way. These videos offer an opportunity to create a distinct visual identity, making it easier for viewers to recognize and remember your brand.

Increased Conversion Rates

Animated explainer videos have proven to be highly effective in driving conversions. By clearly demonstrating the value and benefits of a product or service, these videos help build trust and persuade viewers to take the desired action, resulting in improved conversion rates.

SEO Benefits

Including animated explainer videos on your website can positively impact your search engine optimization (SEO) efforts. Search engines often prioritise websites with video content, leading to higher rankings in search results. Additionally, videos increase the time visitors spend on your website, which can further boost SEO performance.


Creating animated explainer videos can be a cost-effective solution compared to other forms of video production. With advancements in animation software and technology, businesses can achieve high-quality results without breaking the bank, making it a budget-friendly option for businesses of all sizes.

Animated explainer videos are cost-effective without breaking the bank.


Animated explainer videos offer versatility in style, tone, and messaging. They can be customized to suit various target audiences, allowing businesses to deliver tailored messages and engage specific customer segments effectively. Whether your business operates in B2B or B2C markets, animated explainer videos can adapt to your unique needs.

Easy to Share

The shareability of animated explainer videos is a significant advantage for businesses. These videos can be easily shared across multiple digital platforms, such as websites, social media channels, email campaigns, and video-sharing platforms. This accessibility enables businesses to reach a wider audience and maximize the exposure of their brand and message.


Animated explainer videos provide a concise and efficient way to deliver information. In a short period, businesses can convey their key messages, explain complex concepts, and showcase product features. This time-saving aspect is beneficial for both businesses and viewers, ensuring that information is communicated effectively without unnecessary delays or lengthy explanations.

Animated explainer videos is time-saving.

To unlock the full potential of your business and captivate your audience in the realm of video animation, incorporating animated explainer videos is a strategic move that can yield remarkable results. By harnessing the power of visually compelling storytelling, businesses can establish themselves as leaders in the realm of video animation creation and ads.

Need an
explainer video?

When it comes to choosing a trusted partner in this endeavour, Ortus Draws stands out as an industry leader, offering unparalleled expertise and creativity. Take advantage of the opportunity to engage, educate, and inspire your audience through animated explainer videos. Embrace this powerful marketing tool and take your business to new heights of success!

Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative mind maps, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!