How to Use a Mind Map in Product Design

How to Use a Mind Map in Product Design

How to Use a Mind Map in Product Design 1200 900 DRAWS STUDIO

As you navigate the fascinating world of product design, you may need a tool that can capture and organise concepts, ideas, and complex tasks. Enter the mind map—a powerful tool that can streamline your creative process and ensure that you remain on track and make the most of your brainstorming sessions.

Whether you’re a seasoned product designer or a creative enthusiast eager to explore more of the product design sphere, this blog sheds light on the valuable insights you can maximise to harness the full capacity of mind mapping techniques and bring your ideas to life!

When Should You Use
Mind Maps in the
Product Design Process?

Mind maps can be helpful throughout various stages of the product design process, from research to presentation. As you move towards design, prototyping, and testing, mind maps can guide the structuring of the product design by producing a layout of the user interface elements and document feedback to aid in recognising patterns that inform necessary adjustments.

In all, the versatility of mind maps allows its features to be adapted to suit your preferences and the unique needs of your project.

Mind mapping sample

How Can Mind Mapping Help the Design Thinking Process?

Mind maps support the first two stages of design thinking: empathising and defining. With a mind map, designers can gather insights about user needs, behaviour, and pain points, then categorise and analyse the collected information in a visually clear and structured manner. Investing time and effort in creating a mind map helps convert abstract concepts into tangible ideas and fosters a deep understanding of the problems at hand.

As product design thinking is an iterative process, the flexibility and adaptability of mind maps make them an ideal aid to boost efficiency. A mind map is also instrumental during design thinking by allowing the free flow of thoughts that help designers connect different ideas, spot relationships, and identify patterns that might otherwise remain unnoticed.

How Can Mind Maps Help in the Product Design Process?

Mind maps significantly enhance product design processes by offering a structured yet flexible approach to capturing and organising ideas. Mind mapping helps encapsulate your user’s needs, pain points, and interactions in a visual and non-linear approach to establish a comprehensive understanding of the problem space and form a solid foundation for effective solution development.

How to Create a Mind Map for Product Design
in 6 Easy Steps

The step-by-step tutorial in the following section provides you with the insightful knowledge and valuable tools needed to construct a practical, clear, and compelling mind map to streamline your product design processes.

1. Decide which product state
you want to map

Start by pinpointing the product state you wish to focus on. It could be a current product that needs improvement, a new idea you’re fleshing out, or even a competitor’s product you want to understand better. Doing so helps you anchor your mind map and remain focused on the objective you wish to achieve.

2. Start with a central topic 

Your mind map should begin with a central topic representing your product’s core or the main idea you’re exploring. This could be the product name or a key feature. From there, you can start branching into smaller subtopics representing different aspects of your offering and product design.

3. Consider both regular
and edge cases

While mind mapping your ideas, remember to consider both typical use cases and less common edge cases. Regular cases, also known as ‘happy paths,’ refer to users’ most common paths while using your product. In contrast, edge cases represent exceptional or extreme scenarios that may occur when users interact with your product. Preparing for any case possible ensures that your product design is well-rounded and can handle a variety of user interactions.

4. Highlight critical paths

As your mind map expands, specific courses or ideas may emerge as particularly crucial. Emphasise these paths as they could showcase significant user tasks, essential features, or critical user pain points that must be addressed. By visually identifying essential paths, you create a visual guide for your team to understand which aspects of the product design must be prioritised.

5. “Read” your mind map

Once your mind map is created, take a moment to step back and ‘read’ it. This review will help you spot gaps or areas needing more exploration. It can also help you identify connections between ideas you might have overlooked initially. 

Remember, a mind map is a dynamic tool, so don’t be afraid to make adjustments or add annotations as you review it. Your mind map should evolve as your understanding and ideas grow, making this review phase an ongoing process.

6. Don’t limit yourself

Finally, remember that a mind map is a tool for exploration. Refrain from limiting yourself to the first ideas that come to mind. Be open to expanding and revising your mind map as new ideas and insights arise. The more flexible and open-minded you are, the more fruitful your mind mapping exercise will be.  

Ortus Draws for
Business Mind Mapping

A mind map in product design is a powerful way to organise thoughts, visualise complex ideas, and foster creative solutions. This tool, combined with a clear process, helps turn your abstract concepts into tangible, successful products. But to truly leverage the potential of visual thinking, having the right tools at your disposal is essential. That’s where Ortus Draws comes in. 

Mind mapping

Our comprehensive offerings, including live sketchnoting, graphic illustrations, and video animations, can streamline your product design process to make it more efficient, engaging, and innovative. In a world where visual content reigns supreme, Ortus Draws equips you with the tools to stay ahead of the curve, making your product design process practical and enjoyable. Contact us today to learn more!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!