What are explainer videos and why does your company need one?

What are explainer videos and why does your company need one?

What are explainer videos and why does your company need one? 1008 566 DRAWS STUDIO

Are you looking for a creative way to tell your brand’s story? Do you want to engage your audience in a fun and exciting way? Look no further than explainer videos! As experts in the art of storytelling and explainer videos, we’re excited to share our knowledge and insights with you.

Explainer videos have taken the marketing world by storm and for good reason. They’re a compelling and entertaining way to communicate your message to your target audience. Let’s dive into the different types of explainer videos, the benefits of using them for your business, and how to effectively create one that will leave a lasting impression.

Types of Animated
Explainer Videos

Video animation samples for explainer videos

The most popular types of videos include whiteboard animation, 2D animation, 3D animation, and motion graphics. Each of these animation styles has its unique strengths that can help your business effectively communicate your message.

Whiteboard animation sample for explainer videos


is a classic style that showcases animated illustrations and text on a white background, creating a fun and engaging visual effect.

2D animation

is another popular choice that uses flat, two-dimensional images and characters to tell a story. This animation style is highly versatile and can be used to create various visual effects, from playful and lighthearted to sleek and professional.

For more complex visuals, 3D animation videos are an excellent choice. This animation style uses three-dimensional objects to create a highly realistic and immersive visual experience. While motion graphics is a dynamic and engaging animation style that uses moving images and text to create an eye-catching and memorable image.

Each type of explainer video has its strong points, and choosing the right style for your video will depend on the complexity of the concept, the tone of the message, and the preferences of your target audience.

Increased engagement
& website traffic

Explainer videos can be highly effective at increasing engagement for businesses, as they provide an easy-to-follow format that can captivate viewers. Additionally, explainer videos can be tailored to specific audiences, ensuring that the message is relevant and resonates with the intended viewers. 

This can translate into higher website traffic, increased social media shares, and higher conversion rates. Overall, it’s a valuable tool for businesses looking to connect with their target audience and achieve their marketing goals.

Boosted Brand Awareness

Businesses can increase visibility and familiarity with their customers with the help of engaging informative videos. Moreover, explainer videos can be easily shared on social media and other online platforms, which can help to extend their reach and attract more viewers.

By consistently producing high-quality explainer videos that align with their brand identity and values, businesses can also establish a strong and recognisable brand image that resonates with their target audience. This increased brand awareness can lead to greater customer loyalty, and ultimately, greater success in achieving business objectives.

Improved Communication with Customers & Employees

Explainer videos can be a valuable tool for improving communication with both customers and employees in businesses. By using stimulating visuals and narration, businesses can communicate their key messages and features in a way that is easy for customers to follow and feel more compelled to create a purchase.

For employees, explainer videos can be used to communicate important company policies, procedures, and updates in a way that is clear and consistent. This can ensure that employees have a thorough understanding of their roles and responsibilities, and can work more effectively as a team.

Additionally, explainer videos can be used to train new employees, reducing the need for in-person training sessions and allowing for more flexible and efficient onboarding processes.

There you have it! Explainer videos are an incredibly powerful tool for businesses to successfully communicate their message and engage their target audience. Furthermore, explainer videos can help to increase conversions, boost brand awareness, and improve communication with both customers and employees.

So if you’re looking to take your marketing efforts to the next level, consider incorporating an animated explainer video into your strategy. With the right approach and the help of a professional explainer video agency, you can create a video that effectively communicates your message and achieves your business goals.

Need an
explainer video?

No need to look no further than here, because we’ve got you covered! Bring your story to life with Ortus Draws! We’ve worked with organisations from multiple sectors, from retail and robotics to cybersecurity – and we know how to craft a compelling video for you.

So let’s chat and find the perfect way to tell your story!

Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative mind maps, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!